WES HAMMOND
Savvy B2B marketer with an affinity for SaaS & demand gen
“Wes is a highly valued member of the marketing team and a key contributor to the success of the company”
Dave Fabrizio
VP of Marketing @ Noregon
PROFICIENCIES
Demand generation
Web design
Reporting
SEO
WordPress
B2B strategy
CRM administration
Google Analytics
Email marketing
HTML & CSS
Marketing automation
Sales enablement
HubSpot
Growth marketing
Google ads
SaaS marketing
Data analytics
Content marketing
Copywriting
Netsuite
EXPERIENCE
Marketing Technology Manager
Noregon | 2022-Current
Refined B2B SaaS strategy and lead multi-touch campaigns to grow 8-figure revenue by 30% YoY
Onboarded HubSpot and owned email, lead gen, nurturing, automation, sales enablement, and reporting
Overhauled webinar strategy and implemented new platform to grow registrations by 629% YoY
Marketing Operations Manager
Fabric | 2021-2022
Optimized website and each stage of the customer journey to grow SQLs by 135% & enterprise pipeline by 40%
Built dashboards and reported on trends across web and email to spot opportunities and improve decision making
Lead cross-department projects related to account-based marketing, sales enablement, and event marketing
CRM & Marketing Automation Manager
Noregon | 2017-2021
Lead successful website redesign using growth-driven framework to improve lead conversion by 73%
Crafted multi-touch email/web campaigns with tailored messaging across multiple customer segments
Recognized by peers and management in company’s employee appreciation program in consecutive years
Inbound Marketing Specialist
Brown Creative | 2013-2017
Lead digital marketing strategy and execution for B2C and B2B clients at HubSpot partner agency
Developed, optimized, and maintained dozens of conversion-focused WordPress websites
Honed craft of content marketing, email marketing, SEO, ecommerce, analytics, and reporting
EDUCATION
B.S. Marketing & B.S. Business Management
Appalachian State University | 2008-2012
Advanced Marketing & Software Certifications
HubSpot | 2014
Lean Startup Methods Course
Flywheel Coworking | 2019
Basic Web Developer Course
Code Academy | 2020
